Chatbots can still handle up to 80% of routine customer tasks and questions. The example above is from a chatbot on a website, but the applications are the same for chatbots working within Messenger.īut don’t let that fool you. It’s a bot, a form of automation, that responds to interactions in the chat, answers FAQs, and guides the conversation as far as it can go. Now, when a chat flow is open, there isn’t actually a real person on the other end typing this out. For instance, Messenger is said to get 10–80x better engagement than email marketing does, with 20% better click-through rates (CTRs).Īnd with Facebook Messenger marketing, it’s normal to get 70–80% open rates in the first sixty minutes.Ĭonvinced yet? But what do Facebook Messenger chatbots do? They now share the same underlying infrastructure and allow people to send messages to each other across these platforms.īesides messaging’s reach, the engagement rates of Facebook Messenger marketing far exceed any channel available today. WhatsApp (with 2 billion users across the world) and Instagram messaging have both been integrated with Messenger. Secondly, Messenger specifically has about 1.3 billion users across the world.Īnd Messenger isn’t the only channel that marketers are eyeing right now. Yep, only 39% of businesses use chatbots for better website interaction (and the chatbots that these businesses use are extremely limited). The funny thing is, for all those billions of people using messaging apps, only a fraction of businesses are actively engaging with this massive audience. Additionally, it’s expected that mobile messaging apps will reach 3.5 billion global users by 2025. In fact, messaging apps currently have a whopping 20% more users than social networks do. So, really, what gives? Why should you learn about chatbots and Messenger marketing?įirst, there are more active users of messaging apps than there are users of social media sites.
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